Hype at Home
Kris watched the announcement of the Apple iPhone a few days back. Now, I just got my new HP phone yesterday, but on pondering what to do with a few thousand that just came my way, Kris asked me “Why don’t you get an iPhone?”
“It’s not available yet,” I mentioned.
“OK,” he says, “Get one when they’re available, then.”
“They’re only going to available through the cell phone provider you constantly deride as the minions of hell, and will lock me into a two-year contract with them. So we’re looking at a half grand and a large chunk of my soul.”
“Yeah, but they’re cool.”
“Oh?” I ask. “What’s cool about them?”
“Uhhh…”
He had no clue. Other than “they’re shiny,” he didn’t even know why he thought they were cool. He’d totally fallen for the hype. Now, they may end up being the coolest damn phone on the planet, but Kris was ready to run out and blow $500 on one based on having seen it spin in circles in front of Steve Jobs a few times.
I don’t know how Apple does it, but I suspect that if you crack open an iPod and dig around far enough, you’ll find the mind-control device in there somewhere.
Published at blog.Adonis.net. You can comment here or there.

